Notes on building
websites that work.
Practical writing on redesign, custom development, page speed, technical SEO and the details that decide whether a visitor becomes an enquiry.
6 Signs Your Small-Business Website Is Quietly Losing You Customers
A self-diagnostic checklist of six signs your small-business website is quietly losing customers — and the quick fixes for each.
WordPress vs. Custom-Coded Websites: 2026 Speed & Cost Reality
A workload-shaped comparison of WordPress vs custom-coded websites in 2026, grounded in W3Techs market-share data and HTTP Archive page-weight data. Includes a 4-question decision framework.
How to Tell If Your Site Needs a Rebuild (Not Just a Refresh)
A practical decision framework: when a refresh is enough, when a redesign is the right call, and when only a full rebuild will get you where you need to go.
Custom Website Redesign vs. a $29/Month Builder: 2026 Reality
A 3-question decision framework that compares the real 3-year cost of a hosted website builder to a custom-coded redesign, with the page-weight math and a list of when each path makes sense.
Why Your Website Loads Slow and the Custom-Code Fix That Actually Works
A slow website costs real money. Here is what actually slows a site down, why the usual fixes don't stick, and the custom-code approach that does.
When to Redesign Your Website: A 2026 Trigger Checklist
Most small-business website redesigns are triggered by a mood, not a signal. Here is the 7-trigger 2026 checklist that actually warrants the rebuild.
The Hidden Cost of WordPress Maintenance for Small Businesses (2026)
WordPress is free to install, not free to own. The real 3-year cost of a small-business WordPress site, where the money goes, and what to do if the number surprises you.
Why Your Contact Form Is Losing Leads (and the Fixes That Actually Work)
Contact forms leak leads in five predictable places. Here is the realistic math and the operational fixes that move the needle for small businesses.